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Robert La Roche's principle is simply to be outstanding. Since the company's founding, the brand plays with calculated provocation and understatement, providing a contrast from the contemporary mainstream with its designs. Naturally it does not compromise when it comes to quality and maximum aesthetic.

Austrian brand Robert La Roche stands for high quality and rich history. Active between 1973-1999, La Roche is considered one of the key eyewear designers of the 20th century, but he also excelled at creative branding and marketing. His work is the subject of an exhibition running 04.05.2016 to 25.09.2016 at MAK, the Austrian Museum of Applied Arts/ Contemporary Art.

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